Yukki Soju Seltzer

Yukki Soju Seltzer

Yuuki, meaning courage in Japanese, is a self-led project about a fictional line of seltzer soju. Unlike existing seltzer sojus targeting an older audience, Yuuki aims to captivate a younger market. Each can is a celebration of bold flavors, echoing the essence of courage every sip.

Yuuki, meaning courage in Japanese, is a self-led project about a fictional line of seltzer soju. Unlike existing seltzer sojus targeting an older audience, Yuuki aims to captivate a younger market. Each can is a celebration of bold flavors, echoing the essence of courage every sip.

Yuuki, meaning courage in Japanese, is a self-led project about a fictional line of seltzer soju. Unlike existing seltzer sojus targeting an older audience, Yuuki aims to captivate a younger market. Each can is a celebration of bold flavors, echoing the essence of courage every sip.

Yuuki, meaning courage in Japanese, is a self-led project about a fictional line of seltzer soju. Unlike existing seltzer sojus targeting an older audience, Yuuki aims to captivate a younger market. Each can is a celebration of bold flavors, echoing the essence of courage every sip.

DIrection

Personal Project

Year

2023

Category

Packaging

Programs

PS | AI | DN

Research Phase

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Develop Concept & Refine

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Brainstorm / Ideation

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Research Phase

Research Phase

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Brainstorm / Ideation

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Develop Concept & Refine

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Research Phase

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Brainstorm / Ideation

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Brainstorm / Ideation

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Develop Concept & Refine

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Develop Concept & Refine

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Behind The Packaging

Behind The Packaging

Behind The Packaging

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Wild Marketing Group Rebrand

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"Cocktail Collection" Package for Costco

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Diageo Customer Thank-you Mailers

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Costco "Cocktail Collection"

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Crown Royal PickleBall

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Wild Marketing Rebrand

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Diageo Summer Thank-you Mailers

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Diageo Crown Royal PickleBall Paddle

Crown Royal PickleBall Paddle

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Let'S WORK

Let'S WORK

TOGETHER

TOGETHER