Milwaukee Quest
Milwaukee Quest
Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.
Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.
Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.
Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.
DIrection
Adam Haunch
Year
2025
Category
Sports Identity Design
Programs
AI | PS

Research Phase
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Develop Concept & Refine
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Brainstorm / Ideation
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Research Phase
Research Phase
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Brainstorm / Ideation
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Develop Concept & Refine
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Research Phase
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Brainstorm / Ideation
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Brainstorm / Ideation
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Develop Concept & Refine
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Develop Concept & Refine
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Wild Marketing Group Rebrand
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"Cocktail Collection" Package for Costco
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Diageo Customer Thank-you Mailers
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Costco "Cocktail Collection"
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Crown Royal PickleBall
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Wild Marketing Rebrand
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Diageo Summer Thank-you Mailers
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Diageo Crown Royal PickleBall Paddle
Crown Royal PickleBall Paddle
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More Works More Works
More Works More Works
More Works More Works

Snap-On Tools
Marketing & Merchandise

Snap-On Tools
Marketing & Merchandise

Snap-on Tools
Marketing & Merchandise

Snap-On Tools
Marketing & Merchandise

Wild Marketing
Internship

Wild Marketing
Internship

Wild Marketing
Internship

Wild Marketing
Internship

Bloom Energy
Art Direction

Bloom Energy
Art Direction

Bloom Energy
Art Direction

Bloom Energy
Art Direction

Milwaukee Quest
Sports Identity Design

Milwaukee Quest
Sports Identity Design

Milwaukee Quest
Sports Identity Design

Milwaukee Quest
Sports Identity Design

Yuuki Seltzer
Package Design

Yuuki Seltzer
Package Design

Yuuki Seltzer
Package Design

Yuuki Seltzer
Package Design

MD Nichrome
Type Book

MD Nichrome
Type Book

MD Nichrome
Type Book

MD Nichrome
Type Book

Milwaukee Tour's
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Milwaukee Tour's
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Milwaukee Tour's
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Milwaukee Tour's
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