Milwaukee Quest

Milwaukee Quest

Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.

Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.

Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.

Milwaukee's growth stems from its connection to Lake Michigan, where sailboats once brought goods that shaped the city. Inspired by this history, I created the Milwaukee WNBA team, Quest, reflecting the city's spirit of exploration and resilience. Its design incorporates sailing flags, knots, and compass directions. Symbols of strategy, strength, and purpose, channeling Milwaukee's maritime heritage.

DIrection

Adam Haunch

Year

2025

Category

Sports Identity Design

Programs

AI | PS

Research Phase

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Develop Concept & Refine

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Brainstorm / Ideation

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Research Phase

Research Phase

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Brainstorm / Ideation

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Develop Concept & Refine

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Research Phase

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Brainstorm / Ideation

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Brainstorm / Ideation

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Develop Concept & Refine

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Develop Concept & Refine

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Wild Marketing Group Rebrand

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"Cocktail Collection" Package for Costco

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Diageo Customer Thank-you Mailers

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Costco "Cocktail Collection"

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Crown Royal PickleBall

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Wild Marketing Rebrand

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Diageo Summer Thank-you Mailers

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Diageo Crown Royal PickleBall Paddle

Crown Royal PickleBall Paddle

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Let'S WORK

Let'S WORK

TOGETHER

TOGETHER